About Us

Who We Are

JASMON GROUP are a small but well connected alliance that is focused on developing trading and business opportunities for producers in any sector who are looking to grow their sales  through expansion into foreign markets. Our primary focus is trade development between New Zealand and Vietnam through our offices in Auckland and Ho Chi Minh City.


Our trading history goes back to 1998 when ‘Linh Son Ltd’ was established in Vietnam. Linh Son was involved predominantly in the beverage industry importing, exporting, and distributing products throughout the South East Asian region. In 2013 the owner of Linh Son established Jasmon Ltd in New Zealand with her ‘Kiwi’ husband. In 2016 Jasmon Vietnam Company Ltd was formed to replace Linh Son Ltd, and thus the Jasmon Group of businesses was established with a presence in both counties.

Mission & Vision

JASMON GROUP’s Mission is to promote and facilitate trading partnerships between New Zealand and Vietnamese businesses based on goodwill, trust and integrity. The goals of our mission are to grow the revenue of businesses in both countries, and to foster mutual understanding and respect between the two cultures.

In addition we lobby various industry and government organisations from both countries to reduce red tape, regulation and costs that can hinder business activity.

Our Vision is a free trade and visa free travel partnership between New Zealand and Vietnam, with minimal government and industry regulation in the trade between the two nations.